Business

Business

2024: Our first few months at Diligently

By

Edwin Nooitgedagt

December

27

,

2024

Key takeaways:

  • Since launching in October 2024, Diligently has expanded across 5 countries, working with 16 businesses and 3 marketing agencies.

  • The company moved from hourly billing to fixed pricing, making services clearer and more straightforward for clients.

  • For 2025, Diligently plans to grow its team, focus on PPC advertising, and keep improving its services for clients.

x-mej's website
“The Diligently team perfectly understood the specificity of our industry, creating a website that fully meets our expectations. The website was perfectly tailored to our needs, both in terms of functionality and aesthetics.”

Przemysław Czyż

CEO at x-Mej

We started Diligently on October 1st, 2024, as part of Rocksoft. Even though we've only been around for a short time, we've done a lot! We've worked with 16 companies from different countries - Poland, the US, UK, Norway, and the Netherlands. We also work with 3 marketing agencies in Norway.

Launching a new brand with a different business model was no small task. At Diligently, we focus on providing value through clear, fixed-price deliverables rather than charging by the hour, as we often did at Rocksoft. It’s a shift that pushed us to think even more about what clients really need - and how we can make their businesses shine.

One of our biggest lessons? Showcasing the unique value our clients provide. Whether through visual identity, SEO, or website design, we’ve realized that connecting their value to their customers is at the heart of everything we do.

SEO also became a key focus this year. With tools like Ahrefs (which we started using this March) we’ve dived deep into keyword analysis, site audits, and content optimization. Even as we were learning, we started seeing results - not just for us, but for our clients. It’s a reminder of why we’re in this business: to create marketing that works as hard as we do.

How we work

One of the things we’re most proud of is how the team (just four of us for now) works together. We hold regular retrospectives to refine our processes and make our work better. Everyone contributes ideas and solutions, and it shows in the results we deliver.

Looking ahead to 2025

Next year, we’re setting our sights on growth. Here’s what’s on the horizon:

Mastering PPC

We want to help our clients use paid advertising to grow their revenue, and we’re ready to explore new PPC channels—like those that might soon integrate with tools like ChatGPT.

Expanding the team

With more clients and more ambitious projects, we’re hoping to grow the Diligently family.

Continued learning

As always, we’re excited to keep improving our skills, refining our processes, and delivering even more value to our clients.

2024 was just the beginning, and we’re incredibly excited for what’s next.

A thank you

To our clients, partners, and team - thank you for making our first few months as Diligently a success. We couldn’t have done it without you. Here’s to a big year ahead in 2025!

Article by

2024: Our first few months at Diligently

Edwin Nooitgedagt

Project leader

Edwin is one of the founders of Diligently, a digital marketing agency that grew out of Rocksoft. He's been working in project leadership for over 6 years, and along the way, he's had the opportunity to see what makes businesses succeed — and what doesn’t (after a couple of his own startup attempts).

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