Need something more? Or something in between the plans?
More than just a logo: complete visual identities for small businesses
We help you build a consistent brand with the essential visual elements your business needs to stand out.
Table of contents
Why visual identity matters
As a small business owner, it’s easy to think that all you need is a logo. But your visual identity is so much more than that — it’s the face of your brand, the first thing your customers see, and a big part of what makes you memorable. A strong visual identity helps you stand out from the competition, look professional, and connect with your customers on a deeper level.
- Align your brand with its values
- Attract new customers
- Stand out from the market noise
- Make your brand memorable
- Create a solid foundation for your marketing
Our process
- Discovery and research
First we will ask you few questions about your vision and ideas of your brand to truly understand what values and character it represents. Then we will conduct a research on your competition, to see what could elevate your brand value compared to your competitors. - We do the hard work
We design logo concepts, prepare color palette, pick ideal fonts, create website style guide and construct brand guidelines, while you manage your business without having to think about all those things. - Presentation
We send you documents with all your new brand assets with additional explanation behind a design of the assets. You read the doucuments whenever you want. Then you let us know what you think, so we can make any eventual adjustments.
Visual identity packages
Small
Essential Identity
This package is for businesses that need the basics – a simple yet professional visual identity.
Research
Conducting research about competition in your area.
Logo design
3 concepts of different logotypes suited for your brand.
Basic color palette
A simple color palette made of 2 main and 2 accent colors.
Typography selection
1 primary and 1 secondary typeface.
Simple brand guidelines
A one-page document outlining the usage of your new digital assets.
Standard website style guide
- Heading styling: H1-H6.
- Primary and secondary buttons.
- Paragraph styling.
Medium
Comprehensive Identity
Ideal for growing businesses that want to build on their brand and expand their online presence.
Research
Conducting more research about competition in your area and similar businesses nationwide.
Logo design
5 concepts of different logo designs suited for your brand.
Expanded color palette
A simple color palette made of 2 main and 2 accent colors + Color usage guidelines.
Typography selection
1 primary and 1 secondary typeface + Font usage guidelines.
Social media graphics
Profile pictures and covers for Instagram, Facebook and Linkedin.
Brand guidelines document
A detailed brand guidelines document covering logo usage, color palette, typography, and examples of application.
Custom website style guide
- Heading styling: H1-H6.
- Primary buttons, secondary buttons, buttons with icons.
- Paragraph styling.
- Social icons.
The accelerator
Full Brand Identity package
Designed for businesses ready to fully establish their brand and take their marketing to the next level.
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Research
Conducting thorough research about competition in your area and similar businesses nationwide, analysing their branding strategies.
Logo design
12+ concepts of different logo designs suited for your brand.
Expanded color palette
A simple color palette made of 2 main and 2 accent colors + Color usage guidelines.
Typography selection
1 primary and 1 secondary typeface + Font usage guidelines.
Social media graphics
- Profile pictures and covers for Instagram, Facebook and Linkedin.
- Custom post Figma templates.
- Email signature.Marketing print design
- Business cards design + mockup.
- Brochures, flyers, and posters as mockups.Extensive brand guidelines document
A comprehensive brand guidelines document (10+ pages) detailing all aspects of your visual identity, including logo usage, color palettes, typography, imagery style, tone of voice, and application examples across various mediums.
Custom website style guide
- Heading styling: H1-H6.
- Primary buttons, secondary buttons, buttons with icons.
- Paragraph styling.
- Social icons.Consultation and revisions
Several rounds of consultation and revisions to ensure every aspect of your visual identity aligns with your brand’s vision and goals.
USD
PLN
FAQs
- Why do I need more than just a logo?
A logo is just one piece of your brand’s visual identity. Your colors, fonts, and overall style all work together to create a consistent and professional look that helps your business stand out. - How do I know which package is right for me?
If you’re just starting out, the small package might be all you need. If you’re looking to build a more established brand presence, the medium or large packages offer more comprehensive options. - What if I need something custom?
Like if you need only the medium package and business cards? No problem! We can adjust a package to fit your specific needs. Just get in touch, and we’ll find a solution that works for you.
Let’s get in touch
Ready to take your marketing to the next level?
Let’s talk about how we can help your business succeed.
See examples of the packages and decide if it's something for you!
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