Across all industries, the average landing page converts at 6.6%, but that number changes a lot depending on the industry. For example, in events & entertainment, conversion rates can be as high as 12.3%. But for SaaS businesses, the average is just 3.8%.
Websites
Is your landing page getting the results you need?
By
Edwin Nooitgedagt
October
16
,
2024
Key takeaways:
Email traffic has a high conversion rate of 19.3%
Paid social media averages 12%
But display ads are much lower at 4.1%
What is a good conversion rate?
It depends on what your landing page is trying to do. Some industries, like e-commerce, are focused on making direct sales, which can be harder.
Others, like education, aim to collect email addresses, which is easier to convert.
But it’s not just about your industry - where your traffic comes from makes a big difference, too.
Take a look at this chart:
Key insights
🐝 Email traffic has a high conversion rate of 19.3%.
🐝 Paid social media averages 12%.
🐝 But display ads are much lower at 4.1%.
So, if your landing page isn’t converting like you want, don’t worry.
Start by asking yourself:
🐝 Are you driving traffic from the right places?
🐝 Is your copy simple enough? (Writing at a 10-11 year old level doubles ⏫ conversion rates!)
🐝 Are you setting the right expectations for your audience? (What you want them to do)
Small tweaks can make a big difference.
If you still feel lost about your online conversions, feel free to reach out to us. We'll be more than happy to help :)
Article by
Edwin Nooitgedagt
Project leader
Edwin is one of the founders of Diligently, a digital marketing agency that grew out of Rocksoft. He's been working in project leadership for over 6 years, and along the way, he's had the opportunity to see what makes businesses succeed — and what doesn’t (after a couple of his own startup attempts).
Let’s get in touch
Ready to take your marketing to the next level?
Let’s talk about how we can help your business succeed.