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A Lot of people use personal Gmail accounts for business.
That’s a big mistake.
We always give our clients full access to Google Analytics and, if they want, Google Tag Manager too. We have nothing to hide – they can track their data in real time, analyze website traffic, and make decisions based on actual numbers.
In many cases, the clients own these accounts themselves and have to invite us to collaborate. That way, they have full control over their data and access. But there’s often one big issue – they don’t have a business Google account.
Why using a personal gmail for business is a bad idea
Picture this: an employee who managed your ads and website analytics quits. The problem? Everything was set up under their personal Gmail. Suddenly, you’re locked out of Google Ads, Analytics, and Tag Manager. You’ve got campaigns running, reports due… but you can’t log in. Total chaos. Stress. Wasted time.
Or another scenario – someone accidentally removes your access or changes the password. You’re stuck. Google won’t help because it’s a “personal account.”
It also looks way more professional – instead of some random @gmail.com, you have a branded company.
That’s why we always push for clients to create a Google Account using their business email instead of relying on a personal Gmail. It’s about security and control. When your company’s Google Analytics or Tag Manager is linked to a business email, you keep ownership within the company. No surprises, no lost access..
Sounds great in theory, but what do people actually say?
When we bring up switching from a personal Gmail to a business email for Google Analytics and Tag Manager, we hear a lot of the same objections. Here are the most common ones:
⏳ “We don’t have time to set this up.”
👉 It only takes a few minutes, and we’re happy to help. A small effort now prevents big problems later.
🛠 “Everything works fine on my personal Gmail.”
👉 Until it doesn’t. If you lose access or an employee leaves, recovering an account linked to a personal email is a nightmare.
🔑 “I don’t see why it matters.”
👉 Using a business email keeps everything under company control. No lost logins, no personal accounts holding your data hostage.
From experience, once businesses start using their company email for Google tools, they never want to go back. It just makes things simpler and more secure, you just sleep better at night.
How to create a Google account with your current email address in 2025: 6 easy steps
So, you’ve finally decided to do it? Awesome! Here’s how you can easily and for free create a Google Account with your current email address in 2025.
If you don't have a Google account yet, you can make one using any email you already have - even your work email. Remember: you don't need to use Gmail - any email works!
Step 1
Go to https://accounts.google.com/signup
Step 2
Enter your first and last name in the fields provided, then click "Next" to continue.
Step 3
Provide your date of birth and select your gender from the options, then click "Next" to proceed.
Step 4
Select the "Use your existing email" option.
Step 5
Enter your current email address in the field that appears.
Step 6
Complete the verification process by following the instructions sent to your provided email address.
A step-by-step guide in a video
Wrapping Up
Making the switch to a business Google account is a small step that saves a lot of hassle down the road. No more lost access, no more security worries, no more personal emails for business. It just makes life easier. If you haven’t done it yet, now’s the perfect time!
