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What is responsive design?
Responsive design is an approach that involves creating websites so that they look good and work properly on a variety of devices - from large computer monitors to tablets to smartphones. If you are viewing the site on a mobile phone, it will be adapted to the screen size of your mobile phone.
Why does your website need responsive design?
In the current business climate, having a responsive website is no longer a choice, but an essential requirement. If the user experience on your site is poor, you risk losing visitors.
Responsive design means a clear layout, and intuitive navigation, whatever the screen size is which directly translates into more time spent on the website and higher conversions. In today's digital landscape, users have come to expect a seamless and engaging user experience, including on business websites. Your website reflects your business, and its quality can influence first impressions.
The era of mobile users
An increasing number of people are using their mobile phones while browsing the internet.
- The figures don't lie - we are living in the mobile age. More than 50% of users browse your website from their mobile phones.
- In 2024, there were about 7.2 billion smartphone users all over the world, and it is expected to reach almost 8 billion by 2028, according to Statista.
Google likes responsive design
Google has developed a sophisticated system that is able, among other things, to measure how relevant your content is to what someone is searching for and how good the quality of the content is. This, along with numerous other factors, influences the ranking of websites in search results.
It may be that your website has a lot of good and relevant content, but no one will stay long on a site with sloppy and poor structure. And Google will detect this. A better user experience leads to longer sessions, which is a positive signal for Google.
What's next?
Curious about what else our websites include? Find out today on our web development services page.
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