Appliance Bargain Center
Retailer in Salem, Oregon
About the client
Appliance Bargain Center, a retailer in Salem, Oregon, offers a wide range of home appliances, including refrigerators, dishwashers, and ranges, at competitive prices. Their previous website didn't effectively showcase their extensive product selection or commitment to customer satisfaction.
We revamped their online presence to better reflect their dedication to quality and service.
This was a project in Professional Website plan size.
Technology/Tools
Figma, Webflow, Basin
Industry
Home appliances
Location
🇺🇸 USA
Website
appliancebargaincenter.com
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The challenge
Appliance Bargain Center needed a website that:
Maintained a consistent visual design aligned with their brand identity.
Provided clear navigation to help users easily find their way around the site.
Improved readability across all devices with optimized fonts and layouts.
Addressed user confusion by introducing highlighted navigation and a breadcrumb system.
The process
Key features
The results
We have given the website a clear and transparent structure. Initially, the site was divided into sections that lacked clear purpose or value for the user. To address this, we reorganized the content and divided the structure into several distinct sections:
- Below the hero section, we showcase the brands whose products are available on the site. This display serves to highlight the reputable and diverse brands we partner with, offering our users a clear understanding of the quality and variety of products they can expect to find.
- In the previous version of the site, products were disorganized and uncategorized, making it difficult for users to find what they were looking for. To enhance the user experience, we introduced two new sections: "Featured Appliances" and "Popular Appliances." Each section includes a product card that provides clear and concise information about the item, including the product name, model, and a prominent call-to-action (CTA) that encourages users to either contact us or view more details.
We have included comprehensive specifications, product images and pricing information on our product detail pages. These important details were completely absent in the previous version, making it difficult for users to make a decision.
Why it worked
This project was built by Diligently’s team under the Professional Website plan.
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