Rocksoft
Software house
About the client
Rocksoft is a software house that creates mobile apps and web apps, including both design and software. They have this Unique Value Proposition: Stability, flexibility, and commitment to your business success.
The company required a modern website design that would keep up with current trends and better emphasize their professionalism.
It's also our parent company (you can tell it by the text in the footer of our page 😉).
Technology/Tools
Webflow, Figma, Calendly, Fillout
Industry
Software development
Location
🇵🇱 Poland
Website
rocksoft.pl
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The challenge
Rocksoft recognized that their existing visual identity no longer accurately represented their core values and the company's evolution. The challenge was to redesign their brand identity, including the logo and color palette, to better reflect their principles and to develop a new website that would enhance their online presence and user experience.
The previous website had a look and feel that didn’t align with modern UI/UX trends, making it less appealing to potential clients and partners.
The old visual identity didn’t effectively communicate Rocksoft’s core values—trust, flexibility, and reliability
Introducing modern animations and interactive elements to enhance user engagement and convey innovation.
The process
The rebranding process began with a comprehensive review of Rocksoft's organizational values to ensure alignment with their operational ethos. This introspection led to the crystallization of core values that would guide the redesign. The design process was divided into two main phases:
- Wireframes
Crafting layouts based on content to establish storytelling that would engage target groups, such as customers and potential employees. This approach focused on the core of the website, allowing for efficient iterations. - Visual Layer
Developing the UI phase, starting with the "Home" page to validate the refreshed brand identification. After several iterations and stakeholder alignment, the design was finalized.
Key features
🎨 Logo updates
The logo was revamped to include a straight, solid line at the bottom, symbolizing Rocksoft's commitment to providing steadfast and reliable solutions.
🌈 Color palette
A monochromatic color palette was chosen to echo stability and dependability, with accent colors linked to core values, designed for flexible use to showcase adaptability.
💻 Website design
The new website was developed to enhance online presence and user experience, reflecting the updated visual identity and core values.
The results
The rebranding project successfully delivered a modern and cohesive visual identity that aligns with Rocksoft’s values. The new website significantly improved user experience and better communicates the company’s professionalism and expertise.
Key results include:
✅ Stronger brand identity
The refreshed logo and updated color palette created a consistent and recognizable brand image.
🚀 Improved user experience
Enhanced navigation, clear content hierarchy, and engaging animations increased user satisfaction and retention.
🌐 Increased online presence
The modernized design helped Rocksoft stand out in a competitive market, attracting new clients and talent.
Why it worked
You should see the website yourself, but one thing we'd like to mention is the Comparison Table page. It's really brilliant. Yes, we created it. This interactive element, combined with a modern design and improved navigation, plays a key role in enhancing user engagement. The entire project took approximately two months and involved five dedicated designers from Rocksoft, whose close collaboration ensured a consistent and polished final result.
This project was built by Diligently’s team under the Premium Package plan.
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