Design
Design
Visual identity that sells: the impact of "looks" on conversion
The appearance of a marketing asset (like an ad or your website) is the first thing a user sees. While creating a site, the design might seem like just one piece of a large puzzle that you "should" have. In theory, this is true - visual identity is indeed one of the elements to remember when building a website.
Design
Visual identity, what is it?
Let’s talk about visual identity—it’s one of the most important aspects of how your business is perceived by customers. When done right, it can set you apart from the competition and help your brand stick in people’s minds. But what exactly is visual identity, and how is it different from brand identity?
Design
Pros and cons of illustrative logos
If you’ve ever seen a logo that looks more like a piece of artwork than just a symbol, you’ve probably encountered an illustrative logo.
Design
Why companies choose minimalistic logos?
You’ve probably noticed that a lot of companies are switching to simpler logos these days. Think about Apple, Nike, or Google. But why do so many brands choose this style? Let’s talk about that.
Design
How to create a solid visual identity
If you want people to recognize your business and remember it, you need a solid visual identity in place.