Practical explanation:
Photoshop is mainly used to edit and prepare images. This includes tasks like retouching photos, adjusting colors, cropping visuals, removing backgrounds, or creating graphics made specifically for one size or format. Unlike Adobe Illustrator, Photoshop works with pixels, which means designs are best suited for specific dimensions rather than unlimited resizing.
How it fits into Diligently’s work:
At Diligently, Adobe Photoshop is used when working with photos and visual assets for websites, paid ads, and social media. It helps prepare images that load well, look consistent with the brand, and are optimized for their final use, whether that’s a landing page or an ad creative.
When to use it:
Adobe Photoshop is the right choice when you need to edit photos, prepare images for digital use, or design visuals that are meant for a specific size, such as website banners, ad graphics, or social media posts.
Related terms:
Image Editing, Paid Advertising, Visual Identity