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More than just a logo: complete visual identities for small businesses

We help you build a consistent brand with the essential visual elements your business needs to stand out.

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Testimonials

What are our clients saying?

“The Diligently team perfectly understood the specificity of our industry, creating a website that fully meets our expectations. The website was perfectly tailored to our needs, both in terms of functionality and aesthetics.”

Przemysław Czyż

CEO at x-Mej

Why visual identity matters

As a small business owner, it's easy to think that all you need is a logo. But your visual identity is so much more than that — it's the face of your brand, the first thing your customers see, and a big part of what makes you memorable. A strong visual identity helps you stand out from the competition, look professional, and connect with your customers on a deeper level.

  • Align your brand with its values
  • Attract new customers
  • Stand out from the market noise
  • Make your brand memorable
  • Create a solid foundation for your marketing
Business cards and other branded stationery

Our process

  1. Discovery and research
    First we ask you a few questions about your vision and ideas for your brand, to truly understand what values and character it represents. Then we research your competition to see what could elevate your brand value compared to your competitors.
  2. We do the hard work
    We design logo concepts, prepare a color palette, pick ideal fonts, create a website style guide and construct brand guidelines — while you manage your business without having to think about all those things.
  3. Presentation
    We send you documents with all your new brand assets plus an explanation of the design behind them. You read the documents whenever you want, then let us know what you think so we can make any adjustments.

Visual identity packages

SMALL

Essential Identity

This package is for businesses that need the basics – a simple yet professional visual identity.

379 €

Get started

  • Research

    Conducting research about competition in your area.

  • Simple logotype design

    3 concepts of different wordmarks suited for your brand.

  • Basic color palette

    A simple color palette made of 2 main and 2 accent colors.

  • Typography selection

    1 primary and 1 secondary typeface.

  • Simple brand guidelines

    A one-page document outlining the usage of your new digital assets.

  • Standard website style guide

    - Heading styling: H1–H6. - Primary and secondary buttons. - Paragraph styling.

MEDIUM

Comprehensive Identity

Ideal for growing businesses that want to build on their brand and expand their online presence.

999 €

Get started

  • Research

    Conducting more research about competition in your area and similar businesses nationwide.

  • Logo design

    5 concepts of different logo designs suited for your brand.

  • Expanded color palette

    A simple color palette made of 2 main and 2 accent colors + Color usage guidelines.

  • Typography selection

    1 primary and 1 secondary typeface + Font usage guidelines.

  • Social media graphics

    Profile pictures and covers for Instagram, Facebook and LinkedIn.

  • Brand guidelines document

    A detailed brand guidelines document covering logo usage, color palette, typography, and examples of application.

  • Custom website style guide

    - Heading styling: H1–H6. - Primary buttons, secondary buttons, buttons with icons. - Paragraph styling. - Social icons.

LARGE

Full Brand Identity package

Designed for businesses ready to fully establish their brand and take their marketing to the next level.

from

2 590 €

Get started

  • Research

    Conducting thorough research about competition in your area and similar businesses nationwide, analysing their branding strategies.

  • Logo design

    8 concepts of different logo designs suited for your brand.

  • Expanded color palette

    A simple color palette made of 2 main and 2 accent colors + Color usage guidelines.

  • Typography selection

    1 primary and 1 secondary typeface + Font usage guidelines.

  • Social media graphics

    - Profile pictures and covers for Instagram, Facebook and LinkedIn. - 5 custom-made posts for the social media platform of your choice. - Email signature.

  • Marketing print design

    - Business cards design + mockup. - Brochures, flyers, and posters as mockups.

  • Extensive brand guidelines document

    A comprehensive brand guidelines document (10+ pages) detailing all aspects of your visual identity, including logo usage, color palettes, typography, imagery style, tone of voice, and application examples across various mediums.

  • Custom website style guide

    - Heading styling: H1–H6. - Primary buttons, secondary buttons, buttons with icons. - Paragraph styling. - Social icons.

  • Consultation and revisions

    Several rounds of consultation and revisions to ensure every aspect of your visual identity aligns with your brand's vision and goals.

Need something more? Or something in between the plans?

Contact us

Calculate your Visual identity ROI!

Ever wondered how much a professional logo or full brand identity could actually pay off?

This calculator estimates the potential financial return from investing in better visual branding — based on your company's revenue and the level of design quality you choose.

Simply enter your annual revenue and what you plan to invest. The tool will show how long it might take for that investment to pay for itself — and how much extra revenue a strong, consistent brand could bring over time.

Whether you're upgrading from a stock logo or building a complete visual system, see how design can directly impact your bottom line.

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FAQs

Let's get in touch

Ready to take your marketing to the next level?

Let's talk about how we can help your business succeed.
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