Appliance Bargain Center

Retailer in Salem, Oregon

Technology / Tools: Figma, Webflow, Basin
Industry: Home appliances
Location: 🇺🇸 USA
Website: appliancebargaincenter.com (opens in new tab)

About the client

Appliance Bargain Center, a retailer in Salem, Oregon, offers a wide range of home appliances, including refrigerators, dishwashers, and ranges, at competitive prices. Their previous website didn't effectively showcase their extensive product selection or commitment to customer satisfaction.

We revamped their online presence to better reflect their dedication to quality and service.

This was a project in Professional Website plan size.

The challenge

Appliance Bargain Center needed a website that:

→Maintained a consistent visual design aligned with their brand identity.
→Provided clear navigation to help users easily find their way around the site.
→Better visibility in search console so as to attract new customers looking for affordable and proven home appliances.
→Distinguish the offer of refurbished equipment and combine it with the company's professional image.

The process

Our team began our cooperation with a thorough analysis of the client's needs and familiarization with the characteristics of the home appliance industry. After recognizing the problems and expectations, we proceeded to develop a graphic design and create user mockups.

UX/UI planning - based on discussions with the client, we designed an intuitive layout for the homepage, and ensured a user-friendly presentation of the products.
Implementation - we translated the design into a responsive template, ensuring a consistent user experience on mobile and desktop devices. Users can easily inquire about product availability from a mobile device.
SEO optimization - content and meta descriptions were adjusted to strengthen the store's visibility in search results.
Testing and launch - the store underwent functional testing before final implementation.

The results

We have given the website a clear and transparent structure. Initially, the site was divided into sections that lacked clear purpose or value for the user. To address this, we reorganized the content and divided the structure into several distinct sections:

With a new, easy-to-read interface, users can easily browse offerings and send inquiries about specific products. Intuitive navigation and simple information architecture have translated into a marked improvement in customer satisfaction and a higher number of inquiries sent through the form.
Thanks to the implementation of SEO solutions and content optimization, the website began to rank higher in search engine results, which directly contributed to an increase in the number of visits and inquiries. Thus, the company saw greater interest in its offerings among both new and existing customers.

We have included comprehensive specifications, product images and pricing information on our product detail pages. These important details were completely absent in the previous version, making it difficult for users to make a decision.