The foundation for your new website, before we start building. A working session where we pin down your message, content structure and the goal of your new site.
New from Diligently
Pricing
STARTER
One 60–90 minute session to set the direction before we design anything.
150 €
Book the workshopTarget audience & main channel
We define who the site is for and the one dominant promotion channel (SEO, paid ads or offline).
Key message
The one thing your site needs to say, and to whom.
Page sections
A first outline of what the site should contain.
Visual references
Examples that match the direction we agree on.
Qualifies for the Small package (one-page website).
STANDARD
Two sessions to map your audience, channels and content structure.
390 €
Book the workshopAudience analysis
A closer look at your target audience and how they search for or discover you.
Multiple channels
We select and combine the promotion channels that fit – e.g. SEO plus social media.
Competitor scan
A short review of how competitors position themselves.
Content architecture
A draft site structure matched to the channels we chose.
Qualifies for the Medium package (up to 5 pages).
PREMIUM
The full workshop: audience, channels and brand positioning translated directly into your CMS architecture.
790 €
Book the workshopIn-depth audience & segments
A deeper look at who you serve, including different audience segments.
Full channel strategy
SEO, paid ads, social media and offline, mapped and prioritized.
CMS & collection architecture
Channel strategy translated directly into the site's structure and content collections.
Brand positioning
How you talk about yourself relative to the competition.
Content plan
A roadmap for the content the site will need at launch and after.
Qualifies for the Large package (up to 10 pages, CMS collections).
TAILORED
For bigger sites, multiple stakeholders, or something a fixed workshop scope doesn't cover. We scope it with you first.
Custom
Book a scoping callFree scoping call
We map what your project actually needs before naming a price.
Multiple stakeholders
Workshops with more than one decision-maker, spread across several sessions.
Larger site scope
Sites with more than 10 pages, several CMS collections, or multiple audiences.
Tailored channel & content strategy
Scoped to exactly what your project needs, not a fixed template.
For sites and projects bigger than our fixed workshop packages cover.
Ready when you are
Why we start here
Before we start building, we need to know not just what should be on the site, but who will visit it and where they'll come from. That changes how the site should be built: a site built for SEO needs a blog and a fuller content architecture, a site built for paid ads needs strong landing pages and conversion tracking, a site promoted mostly offline (networking, trade shows, referrals) can be simpler and more of a business card. That's why every workshop starts by establishing: who your target audience is, and which channels the site will be promoted through (SEO/content, paid ads, social media, offline). Without that, building a website is just guesswork.