The Diligently blog

Your knowledge base for topics related to digital marketing.

SEO

llms.txt: does any AI actually read it?

PageSpeed Insights now flags a missing llms.txt, and plenty of people sell it as the key to AI search. We checked what Google says on the record and what crawl logs actually show.

8 October 2026

Websites

Case Study: Migrating Kwalitet From Webflow to Astro + CMS

Kwalitet, a laundry and cleaning service covering five towns in the Beskid region, moved off Webflow onto an Astro + CMS rebuild with dedicated collections for services and locations.

18 September 2026

Websites

Connecting Claude Code to Your Website: What It Means If You're Not a Developer

Every one of our Astro + CMS clients gets repo access for an AI coding assistant like Claude Code. Here's what that actually changes if you're not a developer yourself.

18 September 2026

Websites

Static Site or Headless CMS? Picking the Right Webflow Exit

Picking the wrong Webflow exit wastes money either way. A simple framework — how often your content changes and who needs to change it — for choosing between a static export and a real CMS.

18 September 2026

Websites

The Webflow Migration Checklist: What to Export Before You Cancel Your Plan

Canceling a Webflow plan doesn't just turn off the editor — it can quietly take content, form submissions and integrations with it. The full checklist of what to pull out first.

18 September 2026

Business

How Our Full-Service Marketing Plans Actually Work

A practical look at how our Full-Service Marketing plans work month to month: the hours pool, ad budgets, account ownership, and the 12-month milestone.

8 September 2026

Websites

Why WordPress Sites Get Hacked (and It's Almost Never WordPress Itself)

WordPress core is maintained by a large team and patched fast. Almost every real-world WordPress hack traces back to something else entirely – usually a plugin.

8 September 2026

Websites

The Real Cost of ‘Free’ WordPress: Hosting, Plugins, and the Hours Nobody Bills

WordPress the software costs nothing. Running a WordPress site safely is a different story – here's where the recurring bills, and the unbilled hours, actually come from.

8 September 2026

Websites

What Happens When Your WordPress Site Gets Hacked (and How Long Recovery Actually Takes)

Most WordPress compromises aren't discovered during the hack – they're discovered weeks later, from a browser warning or a client email. Here's what happens in between.

8 September 2026

Websites

What Happens When You Outgrow Webflow's CMS Item Limits

Webflow's CMS Collections have hard item limits by plan. Here's what breaks when you approach them, and what to do next.

3 September 2026

Websites

Webflow Client Billing, Explained (And Why Agencies Hate It)

Webflow bills the Workspace and the site separately, and transferring billing to a client is a manual step agencies routinely miss. Here's what actually goes wrong.

3 September 2026

Websites

Is Webflow Really No-Code? What Breaks When You Need a Developer

Webflow's visual editor holds up for a brochure site. Here's where it runs out, and why the fix is almost always a developer and a custom code embed.

3 September 2026

Websites

The Webflow SEO Problems Nobody Mentions in the Templates

Webflow's design freedom has a performance cost that shows up in Core Web Vitals and organic rankings months after launch. Here's where it actually comes from.

3 September 2026

Websites

Can You Actually Own Your Webflow Site?

Webflow's export gives you static HTML for your current pages. It does not give you your CMS content, your forms, or your Interactions. Here's the honest breakdown.

3 September 2026

Websites

How to Export a Webflow Site to Static HTML, Step by Step

Exporting a Webflow site to static HTML is genuinely doable yourself. Here's the real step-by-step, including everything it breaks along the way.

3 September 2026

Websites

What Actually Transfers When You Migrate Webflow CMS Collections

Migrating a Webflow CMS Collection is not a copy-paste job. Here's what transfers cleanly, and where reference fields and dynamic templates need manual rebuilding.

3 September 2026

Websites

Why Is Webflow Getting More Expensive?

Webflow merged its CMS and Business plans into a single Premium plan in May 2026. Here is what changed in the pricing, and why you might not get a say in when it hits your site.

2 September 2026

Websites

What a Webflow Migration Actually Costs in 2026

Webflow migration cost depends on one thing above all: whether your site uses the CMS. Here is the real, fixed-price breakdown for both cases.

2 September 2026

Websites

Webflow vs Astro: Speed, Cost, and Who Actually Wins

Webflow and Astro solve different problems. Here is an honest, unbiased-as-possible comparison of performance, cost and who each one actually fits.

2 September 2026

SEO

Google Tag Gateway

Ad blockers are hiding 11% of your data, but Google’s newest free solution changes the rules. Google Tag Gateway uses your domain to bypass detection, bridging the gap to full server-side tracking. Here is what you need to know.

Jan Gabzdyl17 February 2026

Business

Server-side tracking: is it worth the investment for your business?

Ad blockers are hiding up to 40% of your conversions. Discover how Server-Side Tracking recovers your data - and not only that.

Jan Gabzdyl28 January 2026

Design

Visual identity that sells: the impact of "looks" on conversion

The appearance of a marketing asset (like an ad or your website) is the first thing a user sees. While creating a site, the design might seem like just one piece of a large puzzle that you "should" have. In theory, this is true - visual identity is indeed one of the elements to remember when building a website.

Oliwer Bujok13 January 2026

Websites

How can we create amazing landing pages for our clients in less than a day using Webflow?

When it comes to building landing pages, speed matters. At Diligently, we rely on Webflow to deliver fully functional, visually striking landing pages in record time. Here’s how we do it.

Agata Wierzbicka28 March 2025

Business

Please, don't use your private email for job-related accesses

We give clients full access to their data, but sometimes a big issue pops up – they don’t have a business Google account.

Oliwer Bujok26 February 2025

Websites

The ‘first click’ effect - how do users make decisions on websites?

The effect of the first click is crucial in UX. If the user intuitively chooses the right path, their experience on the site will be smoother, increasing the chances of conversion.

Agata Wierzbicka13 February 2025

Design

Visual identity, what is it?

Let’s talk about visual identity—it’s one of the most important aspects of how your business is perceived by customers. When done right, it can set you apart from the competition and help your brand stick in people’s minds. But what exactly is visual identity, and how is it different from brand identity?

Michał Pilch7 February 2025

Business

How to get started with marketing? (Guide for IT companies)

If you're running an IT company, you probably know your tech inside and out. But when it comes to marketing? That's often a different story.

Edwin Nooitgedagt30 January 2025

Business

Most important marketing assets in 2025

Every business uses marketing assets - some a lot, some just a few. But which ones will be most important in 2025? Let’s break it down!

Oliwer Bujok16 January 2025

Websites

Responsive design. What is it and why is it so important?

Having a responsive website is no longer a choice, but an essential requirement. If the user experience on your site is poor, you risk losing visitors.

Agata Wierzbicka16 January 2025

Design

Pros and cons of illustrative logos

If you’ve ever seen a logo that looks more like a piece of artwork than just a symbol, you’ve probably encountered an illustrative logo.

Michał Pilch10 January 2025

Business

2024: Our first few months at Diligently

In just three months since our October launch, Diligently has worked with 16 international clients. See what we learned and where we're heading in 2025.

Edwin Nooitgedagt27 December 2024

SEO

Does my small business really need SEO?

Figuring out if SEO is right for your business can feel like a tough nut to crack. You’ve probably heard it’s important, but you’re not sure how it works and don’t want to spend money on something uncertain. So, what should you do?

Oliwer Bujok13 December 2024

Websites

What's the difference between no-code and low-code?

No-code and low-code solutions have transformed how companies create digital products like apps and websites, enabling development without extensive coding knowledge. These approaches can significantly accelerate development, save time, and reduce resources. It's crucial, however, to understand the differences between them before selecting the right fit for your needs.

Agata Wierzbicka5 December 2024

Websites

Case study: How x-Mej got a website that speaks to their clients

Client's old website, which they built themselves, didn’t reflect their professionalism or show the real value they offer to clients. That’s where we came in. We built their new website under our Essential Website plan.

Edwin Nooitgedagt27 November 2024

SEO

Will AI kill traditional Google search?

Google has launched a new search feature called Generative AI, and the SEO world went crazy about it. But how will it actually impact search optimization? Could this finally be the end of SEO?

Oliwer Bujok18 November 2024

Websites

New cool tools announced at Webflow Conf 2024

Webflow’s 2024 updates impressed me with AI-powered features that enhance design flexibility, streamline analytics, and improve site optimization, making the platform more efficient and powerful for creators.

Agata Wierzbicka24 October 2024

Design

Why companies choose minimalistic logos?

You’ve probably noticed that a lot of companies are switching to simpler logos these days. Think about Apple, Nike, or Google. But why do so many brands choose this style? Let’s talk about that.

Michał Pilch18 October 2024

Websites

Is your landing page getting the results you need?

Across all industries, the average landing page converts at 6.6%, but that number changes a lot depending on the industry. Why is that?

Edwin Nooitgedagt16 October 2024

Design

How to create a solid visual identity

If you want people to recognize your business and remember it, you need a solid visual identity in place.

Michał Pilch14 October 2024

Websites

No-code in Diligently: Webflow’s Latest Innovations for 2023

Webflow shipped a lot in 2023. Three releases stood out to me: localization that makes a multilingual site work without an external plugin, the Spline integration for advanced 3D elements, and variables that keep styles consistent while you build.

Agata Wierzbicka24 October 2023

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