Lengi

Landing page for Lengi App

Technology / Tools: Figma, Webflow, JavaScript
Industry: EdTech
Location: 🇵🇱 Poland
Website: lengi.app (opens in new tab)

About the client

Lengi is a platform that enables interactive conversations using artificial intelligence. It is designed for individual users and educational institutions to support language learning and the development of communicative skills. Diligently was responsible for the development of the mobile application and our team focused on designing two coherent, visually appealing landing pages: one for the app's user base and another dedicated to schools.

The challenge

Our main goal was to create a site that clearly presented the key features of the application and encouraged users to try it out. We had to find the right balance between content and visual elements so that the user would quickly understand the benefits of the application.

→Encourage users to try the app - The main objective was to create pages that would generate interest in the app and clearly communicate its benefits.
→Maintain visual consistency with the app - The design of the pages needed to be consistent with the look and feel of the app to ensure a consistent brand experience.
→Developing a dedicated page for schools - A key challenge was to create a section that presented the educational benefits of the app in an accessible way.

The process

Market research and competitive analysis - We analysed the websites of competing educational applications to understand which solutions worked best.

UX/UI design - We started by creating mockups to help us plan intuitive navigation and content layout. We then moved on to interface design, focusing on aesthetics and ease of use.

Development and implementation - Once the design was approved, we set about coding the pages to ensure smooth operation and fast loading. We used consistent visual elements throughout the application to ensure a consistent user experience.

Key features

Modern design
We used a minimalist graphic style and muted colour scheme to emphasise the professional nature of the application. ‍
Interactive elements
We added interactive sections that make it easier for the user to understand how the application works. ‍
Blog
We created a blog section to publish educational content and news about the application. ‍
Schools offer
The Lengi for Schools page presents the benefits of working with the app, with an emphasis on interactive teaching and a personalised approach to education.

The results

✅ Improved communication with users
The blog section provided valuable educational content on a regular basis. ‍

🚀 Attracting educational partners
The Lengi for Schools website successfully facilitated conversations with educational institutions, resulting in new collaborations. ‍

🌐 Increased conversions
The improved structure and intuitive navigation had a positive impact on user engagement and conversions.

Why it worked

The project was successful due to the site's customisation and unique solutions, such as interactive elements and consistency with the application. Aesthetically pleasing design, intuitive navigation and well-presented offers made the pages effective in attracting attention and encouraging use of the application.